Let's validate the impact of the brand on our proteins and food supplements

Hello everyone,

CORENGTH: Decathlon's new bodybuilding and cross training brand was born on September 1, 2020.

WHY CORENGTH?

It is the association of two English words which have a lot of meaning for our sports...

• CORE: the essential central part of anything, "core muscles", the part between the abdominal strap and the back, the essential link between the upper and lower body
• STRENGTH: PHYSICAL STRENGTH because we are strength sports, but also MENTAL STRENGTH which is all the more important in practice

The majority of users of proteins and food supplements are main practitioners of bodybuilding, cross training or fitness sports

Thus, we would like to discuss with you the impact, the weight of a brand affixed to our sports nutrition packs.

See you soon !

Nicholas