Let's develop together the VEGAN PROTEIN Decathlon

Original language : French

Whey protein is a supplement that provides protein to help with muscle development.

It is now available in 3 forms at Decathlon.

Whey Protein: derived from cheese processing.

Whey Protein Isolate: derived from cheese processing and undergoes a more precise filtration process than regular Whey.

Native Whey Protein: directly derived from milk through cold filtration, preserving its natural state.

More and more people are consuming VEGAN protein (derived from peas, rice, or other plants), either by choice (dietary preference) or due to digestive intolerances. Decathlon does not currently offer a product that meets this need.

We want to develop with you a Plant-based protein that combines:

sufficient protein content,
an unbeatable taste,
a pleasant texture,
all-natural ingredients.

Our teams have been working on this project since August 2019.

In order for this product to go from being a project to being available to you by autumn 2021, we need your help.

On-site product test

VEGAN PROTEIN POWDER TEST WITH RED FRUIT SCENT

CompletedFrom Wednesday 1/12 to Wednesday 2/4/2022234 Participants

Hello everyone,

A great start to the year with a new test on our future VEGAN protein powder with a RED FRUIT flavor :)

We designed this protein powder for fitness enthusiasts looking for a product to supplement their plant-based protein intake, whether as a snack or after a sports session.

A product with a natural taste and a deliberately short list of ingredients:

22g of protein, for only 0.1g of sugar and 106kcal / shake to achieve your goals
This new VEGAN PROTEIN is Made in France
Pos and rice protein + a mix of cereals for texture and creaminess
We have chosen to use only natural red fruit flavoring, but also STEVIA, a sweetener made from raw materials of natural origin (stevia leaves)

In order to validate this new VEGAN PROTEIN together, we are looking for 20 practitioners of FITNESS sports (Bodybuilding, CROSS TRAINING, CARDIO TRAINING, YOGA, PILATES, etc.) or ENDURANCE SPORTS (RUNNING, CYCLING)

Required profile :

Man or woman, you practice FITNESS sports (Bodybuilding, CROSS TRAINING, CARDIO TRAINING, YOGA, PILATES, etc.) or ENDURANCE SPORTS (RUNNING, CYCLING)

You are regular consumers of protein powder, we are looking for the ideal distribution of 50% regular consumers of VEGAN protein and 50% NON-consumers of VEGAN protein

You follow regular training every week and like the scent of red fruits, then let us know your application!

Useful information :

Test date: January 12, 2022 to February 4, 2022

Test condition:

This test is a stand-alone test.

Product tested:

You are going to test a 900g pack of VEGAN PROTEIN WITH RED FRUIT SCENT, the equivalent of 30 shakers.

Assignment :

You will have to carry out a SPORTS session to test each sample .

Each dose should be taken after a session or as a SNACK

After testing the complete pack, you will have to answer an online questionnaire available at https://cocreation.decathlon.com/ . from February 1, 2022

This questionnaire will be the way to share your perception regarding this product.

Remuneration condition:

There is no provision for remuneration for this test.

Contraindication :

If you are intolerant or allergic to gluten, if you are intolerant or allergic to nuts, if you have kidney and liver failure, if you are a pregnant woman , if you are under 14 years old , if you do not consume protein powder , if you do not like the red fruit flavor or if you do not practice one of the target sports, you will not be able to participate in the test.

THANKS

Well sportingly,

Nicolas, protein and food supplements product manager

nicolasPosted on January 7, 2022