Hello to everyone,
Thank you for taking part in the last two questionnaires of the women's football project! For those who are interested and curious, we share the most important results with you.
In terms of technicality for the jersey, you are primarily looking for:
1/ Freedom of movement
2/ Perspiration evacuation and breathability
3/ Lightness
4/ Resistance
5/ Limiting odors
Our jerseys are already performing well in terms of freedom of movement, wicking away perspiration and resistance, but thanks to your responses, we will also pay particular attention to lightness and limiting odors for our next collections.
We found that the look of the jersey was the determining purchasing criterion for almost half of you. Around 2/3 of you prefer discreet jerseys while a third prefer more extravagant jerseys (colors, graphics).
We will therefore offer you other surveys to help us choose the look of the next Kipsta jerseys (colors, graphics, design, etc.)!
Concerning the cut of your outfits, your opinions are also very divided: half of you prefer loose jerseys ("men's cut") and the other half more fitted jerseys ("women's cut"). The length of shorts is also debated: 50% of you like shorts that fall just above the knee, and 50% prefer shorts that hit mid-thigh. On the other hand, most of you opt for relatively wide shorts.
Our goal will be to satisfy these two types of practitioners!
Our next survey will aim to collect as many photos of your favorite outfits as possible, we hope that many of you will participate.
THANKS !
