UX Research - Squad Onboarding Membership - Nov 2023

Original language : French•
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ℹ️ Context

User research conducted with the aim of providing knowledge on customer engagement and restructuring the onboarding journey.


🎯 Goals and issues

The main goals of this survey are:

-> Understand the pillars of engagement of our target users (expectations, needs, and motivation).

-> Use these pillars of engagement as the foundation of the onboarding email journey.



By Justine